How corporate social responsibility enhances reputation, and organizational brand image?

Abstract

The study reveals that persistent and meaningful CSR activities are more likely to have a beneficial influence on corporate reputation and brand image. The majority of business management research on the subject of CSR has certain shortcomings and gaps in the literature. The study's findings have important ramifications for businesses and decision-makers, underscoring the value of CSR in establishing and sustaining a strong corporate reputation and brand image. The link between organizational reputation, brand image, and corporate social responsibility (CSR) is investigated in this research. Studies published between 2013 and 2023 were included after an extensive search of significant academic databases. The review discovered that CSR and corporate reputation and brand image have a significant, positive association, with empirical research demonstrating this relationship. A theoretical foundation for comprehending this interaction is provided by theoretical frameworks including stakeholder theory, institutional theory, reputation management theory, and image restoration theory. Our research clarifies many important topics, such as the peculiarities of CSR management, elements like reputation and brand image, the suggested theoretical framework, and the causes, obstacles, and possible effects of CSR in enhancing reputation and brand image.