The Demographic and Psychological factors (Targeting Segmentation) Effect on the Effectiveness of Digital Advertising Campaigns in Arab Markets . Journal of Namibian Studies : History Politics Culture, [S. l.], v. 33, p. 5160–5172, 2023. DOI: 10.59670/jns.v33i.1362. Disponível em: https://namibian-studies.com/index.php/JNS/article/view/1362. Acesso em: 8 may. 2025.