An Analytical Study On The Dimensions Of Service Quality Of Eco-Lodges In Perspective Of Tourists’ Satisfaction

Abstract

Assam, like other regions in India, holds significant potential for development as a prime tourism destination, particularly in the area of eco-tourism. Among the key attractions, the Maguri Wetland Eco-Tourism site stands out, drawing visitors from across the country and abroad. The Maguri Wetland, a catchment area fed by the Dibru, Hapjan, and Guijan Rivers along with several tributaries, merges with the Brahmaputra River near Guijan- a small township in the Tinsukia District. This wetland is notably rich in aquatic biodiversity, making it a focal point for eco-tourism. This study seeks to assess the satisfaction of tourists who have stayed at eco-lodges within the Maguri Wetland Eco- Tourism area in the Tinsukia District of Assam. Using a sample of 200 tourists out of the 13,545 who visited from Assam, other Indian states, and international locations during the 2022-23 periods, the study aims to provide valuable insights. The findings are expected to offer guidance for government interventions, including financial support and training for stakeholders involved in the eco-tourism sector.