Transforming Digital Marketing Through Metaverse

Abstract

The study highlights how metaverse technologies, in particular extended reality, have the ability to provide users and customers with distinctive and immersive experiences. The research approach for examining the influence of the virtual world on online advertising, encompassing qualitatively study methods and logical reasoning, is also described in the abstract. Here is a synopsis of the main ideas, based on the abstract: The metaverse, which presents new potential for interaction and customer experiences, is anticipated to be a prominent trend in digital advertising by 2023. In order to develop immersive marketing experiences, a combination of virtual and augmented reality are combined.  The research approach incorporates case studies, the concept of interpretivism, qualitative study methods, and research paper analysis. Understanding the immersive characteristics of the virtual universe in digital advertising is the main goal. Several charts are included in the abstract to illustrate the connection between technological advances and company performance, the evolution of the virtual world over time, and the distinctions between real-world augmented realities (AR), mixed reality (MR), and a form of virtual reality (VR). The possible applications of virtual reality and augmented reality in the gaming industry are also covered. It also includes a number of industry sectors, including production, education, health care, sports, entertainment, the hospitality industry, commerce, and financial services, where the metaverse has the potential to have an impact.