The Factors Influence On The Intention To Buy Halal Food Products In Indonesia

Abstract

Indonesia has the largest Muslim population in the world.  It has become a fact of the world and all countries are scrambling to seize a golden opportunity in the halal industry. In addition, food categorized as Halal has increasing acceptance worldwide.

This research is important due to provides insight into how consumers are becoming more aware of changing Halal Food Lifestyle, Halal Awareness, Sharia Compliant, and Halal Certification in Indonesia. The study aimed to examine the causal relationship among variables analysis of Halal Awareness, Sharia Compliant, Halal Certification, Customer Perceptions, and Halal Food Lifestyle that enfluence the Intention to Buy of Halal Food Product. This study employs a qualitative analysis approach uses a Structural Equation Model (SEM) with Partial Least Square (PLS) approach to analyze the data  obtained from the online application of questionnaires which is designed to resemble the Likert scale and was previously tested on the validity and reliability

This study shows that Halal Awareness, Sharia Compliant, Halal Certification, Customer Perception and Marketing of Halal Food Lifestyle positively and significantly impact the Intention to Buy Halal Food Products In Indonesia.