Japanese Animation Narrative in China Market Influence on Chinese Youth

Abstract

The narrative of Japanese animation in Chine market has impact to the Chinese youth’s values. There are positive effect on the values of Chinese youth where it continues develop the way of life thinking. The paper investigates the impact of Japanese animation narrative to the Chinese youth specifically focusing on the content, composition and characteristics of anime. This study is based on qualitative methods including a brief historical overview, textual analysis and semi-structured interviews. This study also provides the advantages to Chinese youths that have impact on their lifestyle that can enhance from artistic values in Japanese animation narrative, such as plot, characters, and illustrations. This paper concludes with implications and suggestions for further research.